This is the first edition of Tales of the Macallan, A series of releases capturing the essence of the main characters of the heritage of the brand. To create this special packaging, the collaboration goes beyond the work of Andrew Davidson and The Macallan. To make the beautiful packaging to house the precious whisky, we partnered with Shepherd’s Bookbinders, English heritage bookmakers who specialise in fine bookbinding and manuscript conservation. We also collaborated with renowned crystal makers Lalique.
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The book contains 38 pages with illustrations of Andrew Davidson, and the rest of the pages are curated pages from Scottish books from the XVII century; the production of the book itself was a major challenge since it was made between 4 countries when the Covid 19 started.
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We developed a unique brand voice centered on storytelling and leveraging social media and cats
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